67%
89%
56%
Greenfun
Background
Current Situation
Loughborough University has many kinds of trees and plants on the campus. In addition, there are some biodiversity activities in school, However, many people do not really notice them much or they might have interest in them but do not have related information. So, this is where the concept starts.
Information is not attractive
Location is not clear
People lack activity infomation
Field Research
Experience Map
Field Research
Strengths
1. Hold activities every year
2. Visitors can interact with bees through whole process
3. Professionals who will explain the process
1. Time is too short to learn
2. People don't interact much with each other
Weaknesses
Bee Hive
Strengths
1. Different kinds of animals bring
a lot of fun
2. Freely browse in the area
3. You can put an animal on your hand
1. Time is flexible
2. Some people are afraid to touch animals
Weaknesses
Zoo Campus
Strengths
1. Get to know the whole area
2. Learn the names of many plants
3. Explain in detail
1. People don’t interact much with each other
Weaknesses
Fruit Route
Interview Finding
"People would like to stop when they meet something they are interested in." P2
77%
"Most of participants, from the activity, get there with one or two friends."
67%
"If there is nothing special about particular plants or animals, then there would be no interaction for participants ." P3.P4.P5.P8
67%
"There are some interesting plants but I even do not know there are here." P1
89%
"Participants did not know about the school activity information, so they missed the chance to join the activity." P4
56%
Parties
Parties
Parties
Wifi
Notification
Alert
Area
Fancy animals
Task
Happiness
Social media group
AD
Volunteers
Cosplay
Notice
Workshop
Attention
Board
Competition
Commencement Day
Platform
Enjoyment
Social
Signs
AR
VR
Photos
Show
Societies
Bring
friends
Interaction
Campus zoo
Reward
Service
Enjoyment
Social
Interaction
Provide beautiful
photos o show
Encourage people to
bring more friends
Make some plant
games to attract
people
Give people some
reward
Invite students to join fancy games
Invite students to join
plant workshop
Encourage people to explore school
To advertise
biodiversity
activity
Use some tasks to
gather people
Provide virtual
interaction
Provide some
interesting signs
Hire some student
volunteers
Brainstorm
Persona
Flow Chart
Sustainability
Office
Welcome Email
Start
Landing page
Sign In
Sign Up
Edit profile
Welcome tips
Homepage
Notification
Home
Map
Camera
Garden
Me
News
Events
AR
Information
Adopt
Comment
Add people
Watering
Exchange
Plant info
Watering
Get seeds
Attend
Events
Walk more around the campus
Exchange
flowers/potting
Storyboard
Design Evaluation
High Fidelity
Behavioral maps are used to observe the interaction between the participants and the plants around the area. In addition, through the records of different people's surveys, we can find out what attracts participants on surrounding.
Go and adopt your virtual plants!
AD
Arouse people's concern for the environment and nature, fostering awareness of caring for plants in interesting ways!
Research
FLow Design
Prototype
User Testing
My Role
Loughborough University
Project for
Sustainability Office of LU
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